Milwaukee Bucks All-Star Damian Lillard has officially signed a lifetime contract extension with adidas, sources told Shams Charania of ESPN. This monumental deal places Lillard among an elite group of NBA stars, including LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand), who boast lifetime endorsement contracts.
Damian Lillard, widely known for his clutch performances and dynamic playmaking, has been a key face for adidas Basketball since his rookie season in 2012. Over the years, his partnership with the brand has flourished, producing several successful signature sneakers that combine performance innovation with Lillard’s personal style and passion for storytelling.
The latest addition to his line, the adidas Dame 9, is now available on adidas.com. Known for its advanced technology, the Dame 9 delivers enhanced comfort, traction, and energy return, making it perfect for quick cuts and high-paced gameplay—hallmarks of Lillard’s game.
Lillard’s lifetime extension with adidas solidifies his legacy not just on the court but in the sneaker world. His influence extends beyond basketball, resonating with fans and sneaker enthusiasts through his unique designs and dedication to the game.
With this deal, adidas continues to elevate its presence in the basketball sneaker market while ensuring Dame Time remains synonymous with their brand for generations to come. Keep an eye out for future iterations of Lillard’s signature line, as more groundbreaking releases are sure to follow.