ASICS continues to break creative boundaries in 2024, teaming up with Masayuki Ino’s Doublet label for a fresh spin on the ASICS Gel-Kayano 20. This collaboration draws bold inspiration from an everyday item—the cardboard box—resulting in a unique sneaker that merges fashion with storytelling.
The Doublet x ASICS Gel-Kayano 20 features materials that mimic the look of cardboard, a nod to the brand’s signature shoebox packaging. One standout detail is the use of Tyvek, a durable material that resembles cardboard and changes appearance as it ages. This adds a storytelling element, highlighting the natural aging process of packaging. Wave-like patterns across the shoe resemble cardboard cross-sections, further emphasizing this theme.
Adding to the creativity, the sneakers come with blue laces, representing vinyl tape often used in shipping boxes. This clever touch reinforces the cardboard-inspired design and ties together the theme of packaging and product. It’s an inventive approach that pushes the boundaries of sneaker design.
Doublet ASICS Gel-Kayano 20 Release Date
Set for release on November 16, 2024, the Doublet x ASICS Gel-Kayano 20 will be available through Doublet, select retailers, and ASICS.com. This unique collaboration will attract fashion-forward sneaker fans and those who love conceptual designs.
Don’t miss out on this innovative release. Whether you love bold fashion or conceptual designs, this sneaker has something for everyone. Stay tuned for more updates on this exciting collaboration!
Color: Sand/Sand
Style Code: 1203A519-200
Release Date: November 16, 2024
Price: $225
UPDATE 11/13/24: A release date is set for November 16th via ASICS.com.
Photos: yvkiabe
