Nigel Sylvester, the BMX icon and Jordan Brand collaborator, kicks off 2025 with an eye-catching “Bike Air” activation in New York City. The event features the “Brick By Brick” truck, a mobile installation that will make an appearance at the corner of Lafayette and Spring Streets today from 2-4 PM ET. While specific details remain under wraps, the event is stirring speculation about Nigel’s Air Jordan 4 “Firewood Orange” collaboration, which could hold a meaningful narrative tied to its unique colorway.
The “Bike Air” logo, a BMX-inspired reinterpretation of the iconic Nike Air logo, first appeared in 2024 on the Air Jordan 4 RM. Since then, it has become a defining element of Nigel’s work with Jordan Brand, seamlessly blending BMX culture with sneaker innovation. The logo’s presence at this activation suggests that it remains central to Nigel’s creative direction, bridging his love for BMX with his growing influence in sneaker culture.
This activation not only celebrates Sylvester’s achievements but also invites fans to engage with his creative journey. Whether it’s teasing future sneaker releases or serving as a cultural touchpoint for BMX enthusiasts, the “Bike Air” initiative continues to set the bar for cross-cultural collaborations.
As 2025 begins, this event reinforces Nigel Sylvester’s position as a visionary in both the BMX and sneaker worlds. Fans attending today’s activation can expect a memorable experience that reflects his passion and unique storytelling approach. Stay tuned for updates on what’s next for “Bike Air” and Nigel’s ongoing collaborations with Jordan Brand.
Where: Lafayette St & Spring St, NYC
When: January 10, 2025 2-4 PM ET
