In a significant announcement, Tiger Woods has recently ended his enduring partnership with Nike, marking the conclusion of a legendary collaboration in sports branding. The 15-time major champion, who has been the face of Nike’s golf products throughout his professional journey, made the emotional revelation following hints at the PNC Championship in December.
Having sported the iconic Nike Swoosh for 27 years, Woods played a pivotal role in numerous advertising campaigns, becoming a symbol of excellence in sports. Despite injuries and a reduced playing schedule, he remains a formidable attraction in golf, making this decision a substantial setback for Nike.
Reflecting on his long-standing association, Woods expressed gratitude to Phil Knight, the former Nike CEO, and acknowledged the remarkable moments shared with the brand. His departure signifies the end of an era, but Woods assures there’s another chapter ahead, teasing a future presence in LA.
Nike’s collaboration with Woods began when he was an amateur, with the groundbreaking “Hello World” campaign propelling him into professional stardom. Fronting marketing for clubs, balls, accessories, and apparel, Woods played a pivotal role in establishing Nike Golf as a global force.
Despite Nike Golf’s closure in 2016, Woods continued wearing Nike apparel, incorporating TaylorMade clubs and the Bridgestone Tour B XS TW ball. Over the course of their 27-year association, Woods earned an estimated $500 million (£392m) from Nike, showcasing the immense financial success of their partnership.
As Woods embarks on a new chapter, his departure marks a profound shift in the golf and sports branding landscape, leaving behind a legacy of iconic moments and a lasting impact on the Nike brand.
